STOP THINKING ABOUT LEARNING TECHNIQUES
Stop thinking about learning 'techniques'.
Salespeople, marketers, advertisers, we're always looking for the 'techniques' which will help us get results.
Unfortunately, 'technique' will only get you so far.
If you're going into a meeting thinking about your techniques, guess what you're NOT thinking about?
Your prospect.
Their pain points.
And how you can help.
Any technique is based on a set of underlying principles.
Usually, once these principles are learned, the techniques become self-evident.
What techniques are you picking apart? What principles are you learning?
Let me know in the comments below.
Salespeople, marketers, advertisers, we're always looking for the 'techniques' which will help us get results.
Unfortunately, 'technique' will only get you so far.
If you're going into a meeting thinking about your techniques, guess what you're NOT thinking about?
Your prospect.
Their pain points.
And how you can help.
Any technique is based on a set of underlying principles.
Usually, once these principles are learned, the techniques become self-evident.
What techniques are you picking apart? What principles are you learning?
Let me know in the comments below.
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