EVERY GOOD MARKETERS KNOWS
Where your attention goes, your thoughts and actions follow. Every good marketer knows this. That’s why we’re constantly in competition for eyeballs. More eyeballs = more actions taken within your environment = more revenue. And while a lot of people understand the ‘offensive’ side of attention (good copy, vivid images, compelling CTA), fewer people understand the ‘defensive’ side. You need to guard your attention carefully if you want to be successful... You’ve got to ‘keep your eye on the prize’. Because while you’re out there grabbing as many eyeballs as you can… Millions are doing the same to you.