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EVERY GOOD MARKETERS KNOWS

Where your attention goes, your thoughts and actions follow. Every good marketer knows this. That’s why we’re constantly in competition for eyeballs. More eyeballs = more actions taken within your environment = more revenue. And while a lot of people understand the ‘offensive’ side of attention (good copy, vivid images, compelling CTA), fewer people understand the ‘defensive’ side. You need to guard your attention carefully if you want to be successful... You’ve got to ‘keep your eye on the prize’. Because while you’re out there grabbing as many eyeballs as you can… Millions are doing the same to you.

BEING A LEADER IS ALL ABOUT CREATING CONNECTIONS

Being a leader is all about creating connections. And while most people fixate on the ‘outside’ connections, if you want to be a leader the first connection you need to make is to yourself. If you don’t understand who you are and what you stand for… And you don’t live according to your stated principles… Your odds of building a loyal, trusting following are nonexistent. As Aristotle said: “Knowing yourself is the beginning of all wisdom.” So, here are 3 ways to develop the self-knowledge required of a good leader: 1 – Define Your Core Values If you’re a leader, whether in a large or small capacity, you’re going to be faced with some hard decisions.  Roy Disney had a phrase “When values are clear decisions are easy.” Understanding your core values provides a roadmap for decision-making.  Not only does this help clarify things for you… But it helps your teammates understand and predict what you’re going to do and why you’re going to do it – an unpredictab...

HAVE YOU SEEN THIS BEFORE?

I have heard but I have never seen but now I see and I wish you also see and be watchful it could have been anyone including you. May you never be as unfortunate as the person involved. Kindly watch and leave a comment.

I LOVE HER (PART 2)

I LOVE HER ..... Part 2 Three months later Jacinta felt really sick and at a point had to be taken to the hospital. While there, it was confirmed that she was pregnant. Both brother and sister were ecstatic about the news. They doted on her day and night. She was stopped from doing any house chores and she spent her weekends resting. As the pregnancy advanced, her desire for intimacy increased but Roy seemed to have lost interest in sex. When she inquired why he explained to her. “Baby, I don’t think I can do this. I can’t make love to you while pregnant. I am scared when I am with you. Let us abstain for now till the baby comes. Please.” She accepted just to make him happy. They all went shopping for the baby. They were happy and excited. Jacinta and her mother travelled to the US for the delivery of the baby. The baby boy arrived. Roy and Mercy came to see them.  There were joy and happiness. They all came back to Nigeria together. When they returned to Nigeria, Jacinta’s...

I LOVE HER (PART 1)

I LOVE HER…… Jacinta met Roy at her cousin’s wedding. She attended that wedding by chance. She had just written her last papers when she was informed that the wedding was taking place that weekend. It was a high-class wedding which meant there would be quality food in good quantity and eligible men. She dressed to kill. She was a tall chocolate skinned beauty with curves in the right places. She dressed to show them off. Roy walked in. He was not the one that got the attention of all the guests; it was his sister. She was tall, slim, light skinned and very beautiful. She turned both male and female guests at the reception. He brother, Roy, was there by her side like her bodyguard. He was also at her beck and call. He didn’t allow her to do anything. He got her food and drinks. It was like they were in a world of their own and he didn’t allow anyone talk to her. Fortunately, Jacinta, Roy and his sister Mercy shared the same table. Jacinta observed that even though his sister stole...

History Lane

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ALAAFIN OF OYO TO NIGERIANS AT EID-IL-FITRI

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Eid-il- Fitri Celebration. ALAAFIN OF OYO TO NIGERIANS;  HOW TO ENSURE POLITY OF OUR DREAMS The Alaafin of Oyo, Oba [Dr.] Lamidi Olayiwola Adeyemi III, has admonished Nigerians to imbibing the virtues of tolerance, understanding and good neighbourliness as the baseline of transforming the country, heal our relationships, and give us the polity of our dreams. He also called for rededication, not only to the Creator, but also to the cause of mankind, appreciate the gift of life and imbibe the virtues of tolerance, and contentment. In a message on this year’s Eid-il- fitri celebration  the paramount ruler stated that total submission to the will and command of Allah symbolizes genuine obedience, which is the basic essence of the festival. More importantly, Oba Adeyemi said, it is a period that calls for caring for the less privileged of our society. ‘’If we sincerely have love in our hearts, governance would work, electoral reforms would be easier to accomplish, fu...